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Clean Beauty – A Healthy Alternative For Brides & Grooms.

The words ‘clean beauty’ seems to be used frequently amongst cosmetic and skincare brands. Phrases such as ‘natural’, ‘vegan’, vegetarian’, ‘organic’, and ‘animal-free’ are synonymous to clean beauty. From my point of view, clean beauty equates to chemically synthetic-free ingredients which in theory should be better for your overall health, particularly over a long period. It covers cosmetics, skincare, dental, hair, fragrances, the list goes on.

Putting the rise of clean beauty into perspective, a report published by the Statista Research Department in 2019 projected the natural and organic beauty industry to grow to $22bn by 2024. (Clean Beauty Gals, 2019).

Like food, there is a difference between vegetarian and vegan cosmetics. Vegetarian-based products are derived from an animal; an example would be beeswax, produced from bees.

A further example would be red and purple based pigment cosmetics such as eyeshadows that are derived from carmine. Carmine is extracted through beetles and small insects. As the product is derived from an animal source, it is vegetarian. A beauty product that substitutes red dyes with real foods like strawberries and beets would be considered vegan.(aboutvegan.com, 2020).

Over the years, I have gradually moved towards organic, naturally derived skincare products. For me, using skincare products that have been made from olive oil, geranium, rose etc., have seen my skin look and feel better. My skin does not feel as clogged and heavy after putting on various skincare products.

Recently, I have changed my approach towards cosmetic products and now actively source brands that are natural, vegetarian, vegan and animal friendly. The change came about after years of wearing red and purple based eyeshadows and pencils, to end up with itchy eyes and sometimes conjunctivitis. It was frustrating as I was unable to wear these colours. It reached a point of enough is enough. After researching the web, I read about carmine and where it is sourced. It was then that I learnt the difference between vegetarian and vegan cosmetics. The products I was using were vegetarian, so I sourced vegan alternatives. Now I wear red and purple eye-makeup without eye irritations.

More cosmetic brands are offering vegan lines recognising people’s preference for products that are ‘cleaner’, and one can argue better for our health. We have put together a list of brands across various categories to guide our wedztyler’s into purchasing clean beauty products.

INIKA CLEAR NATURAL BEAUTY

The brand offers PETA certified and cruelty-free; all their products are vegan. I use their red and purple shadows and liners which are quite pigmented and long lasting. Diverse range of products ranging from skincare to cosmetics – click on the website for details.

Image: Inikaorganic.com

HOURGLASS

Luxurious brand. One of our favourites here at Wedztyle. Hourglass has recently made the commitment to be 100% vegan by 2020. Until then, be mindful that not every product from the brand is currently free from animal-derived ingredients.  (Jowett, 2019)

Image: hourglasscosmetics.com

Cover FX

The entire range is cruelty-free and vegan (except for MintTint FX & MintGlaze FX). (Jowett, 2019).

Image: coverfx.com

Morphe Cosmetics

Morphe now offer a complete 100% vegan range. Check out the range by clicking on the link below. It includes make-up brushes and skincare.

Image: morphe.com

Tarte Cosmetics

Tarte is brand that offers high quality sourced ingredients that are cruelty free. Not all the range of products are vegan.  Vegan based products are clearly identified, making it easy to select those products. Check out the range: https://tartecosmetics.com/shop/collections/vegan-friendly/#page=4

Image : tartecosmetics.com

PUREOLOGY PROFESSIONAL COLOR CARE

Offer vegan products. The new range Nanoworks Gold is vegan and sulfate FREE. Great for restoring dry brittle hair.

Image : https://pureology.com.au/

DR. BRONNER’S SPEARMINT SHAVING GEL

For all those men out there, shaving cream that is made with only plant-based ingredients – does not contain aerosol, petrochemicals, detergents or artificial fragrances no soap.

The products offered are produced environmentally, ethically free. A family business that supports fair-trade.

Image: https://www.https://www.drbronner.com.au/drbronner.com.au/

Dr Bonner’s extensive soap alternatives. Most impressive.

Other sites that we recommend that have a comprehensive range of vegan made products across all categories are:

  • Nourished Life which offers over 7,852 toxin free products

https://www.nourishedlife.com.au

  • Vegan.com vegan made easy – offers a vast range of products that are vegan derived, including food.

https://www.vegan.com

Google is your friend when searching for organic, natural, vegan based products that are animal cruelty free, palm oil and toxin free. For our wedztyle couples, we are offering alternative products that we believe are better for our health. Explore what is out there!!

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References

aboutvegan.com. (2020, November 02). Carmine. Retrieved from About Vegan.com: https://www.vegan.com/carmine/

Clean Beauty Gals. (2019, November 2019). Top 45 Clean Beauty Statistics and Trends. Retrieved from Clean Beauty Gals: https://cleanbeautygals.com/top-45-clean-beauty-statistics-and-trends/

Jowett, V. (2019, October 14). 13 vegan makeup brands you need to know about. Retrieved from Cosmopolitan UK: https://www.cosmopolitan.com/uk/beauty-hair/makeup/a45915/vegan-makeup/

Main Image: https://unsplash.com/photos/t7J_yjUv8QI?utm_source=unsplash&utm_medium=referral&utm_content=creditShareLink

Not All Mascaras Are Equal – Which one is for you?

Following up on our blog ‘lash for beginners’, we wanted to reach out to our Wedztylers who prefer to use mascara to enhance their lashes. For me, choosing the right mascara for your eyelashes is just as significant as selecting the right shade of red lipstick. 

There is no doubt that there are many variations of mascara. My personal view is that not all mascaras work equally.  Thought should go into a cosmetic purchase such as this. I look at various elements, such as:

  • the smell – does it smell like a chemical laboratory?
  • the depth of pigment
  • the type of bristle brush
  • Wiper ratio – want good amount of product on the brush
  • It is not wet – I really do not want to be applying 2-3 coats
  • Intended effect – love lengthening and volumising
  • how easy it is to remove
  • consistency – gluggy and thick – my pet hate

Before I continue what I look for in a mascara, have you ever wondered about the ingredients in a mascara?  Mascara’s ingredients typically include a carbon black or iron oxide pigment to darken lashes; a polymer to form a film that coats lashes; a preservative; and thickening waxes or oils such as lanolin, mineral oil, paraffin, petrolatum, castor oil, carnauba wax, and candelilla wax.” (Makayla, 2019).

Image Source: Instagram @narsissist

A lot of cosmetic products, including mascara, contain crystal guanine which is a colorant. Guanine is manufactured from fish scales. Yes, you read correctly. As fish scales are animal-based, mascaras are neither vegetarian nor vegan. Synthetic dyes (chemically derived) are also used as colorants (Makayla, 2019).

There are brands of mascara available that are natural and organic vegan, many of which are certified by the Vegan Society and People for the Ethical Treatment of Animals PETA (https://www.peta.org/). The Vegan Society logo launched in 1990 to help make a living a vegan lifestyle simple by providing an easy way to recognize whether a product comes from their certified Vegan beauty brands  (https://www.vegansociety.com/).

Interesting enough, the formulation of mascara has not changed dramatically over the past fifty years. What has changed and evolved is the mascara brush. Traditional mascara brushes are made from nylon bristle fibres which wrap around a wire into a particular shape. Nylon brushes deliver more volume. Nowadays, plastic-moulded brushes are used for greater design control. Cosmetic companies spend millions on patenting their brush designs to give a specific look (Gattis, L). These include:

  • Lengthening
  • Thickening/Volumising
  • Curling
  • Lash defining

It is worth mentioning that the thicker the brush, the more volume to the lash. The thinner the brush, more precision delivery to the lash.

Image Source: Instagram @hourglass

The wiper, which is the plastic ring inside the mascara tube’s mouth contributes to the performance of the product; it is pivotal.  Companies aim to balance the volume of excess formula wiped off versus how much is retained on the brush as it determines how much product is on lashes. If the wiper is too tight, all the formula gets squeezed off the brush. But too large a wiper, then it clumps. (Gattis, L).

Regardless of the formulation, the brush or bottle, it appears to me that the wiper is the bit that counts.

Brand and type of a mascara is a personal choice. I would like to do is share with our fellow Wedztylers my ultimate favourites.

Benefit – They’re Real

  • Long lasting
  • Lengthening
  • The brush separates my lashes and most importantly does NOT clump
  • Wiper ratio spot on
  • Paraben free which is another plus

Image Source : Instagram @benefitaustralia

Tarte – Lights Camera Action

  • Lengthens and volumizes
  • Does not clump
  • The brush is a good size
  • Long lasting
  • Ultra-dark pigment which is a huge plus
  • Wiper ratio is good – perfect amount falls on the lashes
  • Vegan

Image Source: Instagram @tartecosmetics

Charlotte Tilbury – Pillow Talk Push Up Lashes

  • My new obsession mascara
  • The bristle brush is narrow which gives that nice precision and control for an even lash effect
  • Lengthens, stretches and volumizes lashes beautifully
  • Strong pigment
  • Does not clump
  • Perfect wiper ratio
  • Contains natural waxes

Image Source : Instagram @Charlotte Tilbury

Charlotte Tilbury Legendary Lashes Volume 2

  • Very volumizing due to bristle brus
  • Strong pigment
  • Does not clump
  • Perfect wiper ratio
  • Contains natural waxes

Image Source : Instagram @Charlotte Tilbury

Morphe – Make it big volumizing mascara

  • Well priced – excellent value for money
  • Decent size bristle brush
  • Adds great volume
  • Wiper ratio is good
  • Vegan

Image Source: Instagram @morphe

Hourglass – Film Noir Full Spectrum

  • Love the bristle brush – adds volume to my lashes
  • Pigmented
  • Nice formula – no clumps and applies evenly
  • Wiper ratio is perfect
  • Made without: Phthalate, sulphates, synthetic dyes and gluten.

Image Source: Instagram @hourglass

Stila – Magnum XXX™ Mascara

  • Lengthen and volumize -makes my lashes pop
  • Lashes look amazing due the bristle brush
  • Great pigment
  • It does not clump – true to the advertising
  • Contains natural waxes

Image Source: Instagram @stilacosmentics

Chantecaille – Faux Cils Longest Lash Mascara

  • Due to the price – I use on special occasions – it has a treatment serum in the product hence the hefty price tag.
  • Nice formula
  • Bristle brush nicely lengthens and volumizes my lashes
  • Wiper ratio is good
  • Contains rose oil, not tested on animals, parabens and other nasties

Image Source: Instagram @chantecaille

Burberry – Cat Lashes

  • Love the product
  • Bristle brush delivers length and volume
  • Pigmented
  • Perfect wiper ratio
  • Made with Anti-oxidants, Fragrance-free, Oil-free, Paraben-free, Sulphate-free, Vitamins

Image Source: Instagram @burberry

For those looking for a natural organic vegan PETA mascara, check out Nourished life Australia. Nourished Life is a must for those who want clean beauty (no nasties, organic, vegan friendly PETA). Check out the website, it will amaze you. https://www.nourishedlife.com.au/.

There are many variations in the market. I encourage our Wedztylers to try different mascaras, colours, and types of lash effects. Keep in mind, the brand is irrelevant. Focus on the type of bristle brush and the wiper ratio. Not all mascaras are the same!!!

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References

Gattis, L. (2020, October 10). A Mascara Expert Sets the Record Straight. Retrieved from INTO THE GLOSS: https://intothegloss.com/2013/09/best-mascara-2013-expert-tips/

Makayla. (2019, October 24). Is it True That Mascara is Made of Bat Poop? Retrieved from https://www.encyclopedia.com: https://www.encyclopedia.com/daily/is-it-true-that-mascara-is-made-of-bat-poop/

Main Image Hourglass

about WedZtyle

 

WedZtyle came about by a family of sisters who feel passionate about assisting couples in planning their wedding day. Our first introduction to weddings was back in 1997, where we started on the journey of designing and decorating wedding cakes. Over time, we developed an intimate exposure within the wedding industry. Here is where we realised that a lot of couples feel overwhelmed and stressed when it comes to planning their big day. Because of this, WedZtyle was created to give couples a valuable tool to guide them in planning their special day. 

We recognise that couples have different needs. What we offer is an individualised approach that allows couples to choose what is most important to them.

 

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